上面是视频的下载链接，以下是听写稿：

McGraw Hill Story
麦克劳·希尔传奇

Anchor
When James McGraw started his publishing company in 1888, the hot new technology was electricity. Since then a few new things have been invented, and the world’s need for information has only increased. Ali spent some time with Terry McGraw, the great grandson of the founder, and the leader of one of largest information empires in the world, McGraw Hill.
主播
当詹姆斯·麦克劳希尔于1888年开创他的出版公司的时候，热门的新技术是电力。从那以后一些新东西的发明，世界对信息的需求开始增加。阿里花了一些时间采访了世界最大的信息王国之一麦克劳希尔公司的创始人的重孙特里·麦克劳希尔。他是当今世界上最大的信息王国的掌门人。

Ale Velshi
When Terry McGraw took over his great grandfather’s company, he saw his mission clearly: take this sprawling giant, born at the dawn of the industrial revolution, and bring it into the digital age.
阿里·威尔士
当特里·麦克劳希尔接手其曾祖父的公司时，他非常清楚地看到了自己的使命：将这个诞生于工业革命初期的笨拙的巨人带入数字时代。

Terry McGraw, Chairman & CEO, McGraw Hill
What McGraw companies are all about, and the people of McGraw Hill companies are, it really is a house of artisans. We are a house of intellectually based properties.
特里·麦克劳希尔，麦克劳希尔公司总裁兼首席执行官
麦克劳希尔公司的实质是什么？麦克劳希尔员工组成的公司实质是以技术人员为本的出版社。我们的资产是以知识为根基的。

Velshi
McGraw Hill was built on the hot industrial disciplines at the turn of the century. Engineer, electricity, railroads and construction. Decades later, Business Week was launched just two months before the stock market crash of 1929. Trade magazines like Aviation came in the thirties and forties, McGraw Hill textbooks were a staple in classrooms by the 1960’s. Standard % Poor’s was acquired in 1966. Each of these businesses took on a life of its own.
威尔士
麦克劳希尔是在世纪之交火热的工业发展中建立起来的。涉及工程电力、铁路和建筑各个方面。几十年后，《商业周刊》在1929年股市崩溃的前两个月创刊。像《航空》那样的贸易杂志都在30年代末和40年代创刊，麦克劳希尔的教科书到20世纪60年代起被课程广泛使用。1966年，收购了《标准普尔》。每一桩生意都呈现出自己旺盛的生命力。

McGraw
All of a sudden, we had a very large company, made up of a lot of footprints. And therefore we needed to start to sort through some of those things if you are going to be able to consistently perform.
麦克劳希尔
突然之间，我们拥有了一个非常大的公司业务量。因此，要持续发展，我们就需要将我们介入的事情分类。

Velshi
Terry McGraw came on board in 1979 to help his father fend off a hostile takeover bid by American Express. He never intended to stay, but he did, working his way up through the company. McGraw took over as president in 1993, and proceeded to turn it around.
威尔士
特里·麦克劳希尔在1979年加入公司，帮助他的父亲抵制对手美国运通公司的收购企图。他从未想过要留下来，但却留了下来，在公司逐步上升。麦克劳希尔于1993年接任做了董事会主席，并开始让它转型。

Velshi
When you took over of the company, one of the things you did is you had to replace a lot of your senior executives. How did you do that? How did that feel?
威尔士
当你接管公司的时候，你要做的其中一件事就是你必须更换许多高级主管。你是怎么做的？感觉怎么样？

McGraw
That was probably the most difficult thing that I went through. In a house of artisans, what you tend to do, you keep promoting artisans into those capabilities that they hadn’t been necessarily trained for, not did they really desire to be in those kinds of managerial positions.
麦克劳希尔
这可能是我经历的最困难的事情。在满是技术人员的出版社里，你常常会提拔这些技术人员至他们没有受过专门培训的管理职位。况且他们也不是真的想要那种管理人员的职位。

Velshi
McGraw reorganized the rambling company according to financial priorities. He replaced 2/3 of his 160 senior managers and consolidated 15 business units into 3, finance, information and education.
威尔士
麦克劳希尔根据财务优先的原则重组了散漫的公司。他更换了160位高级经理中的2/3，并把15个商业部门合并成了3个，分别是金融、信息和教育。

McGraw
Some people thought that you know, I was a lopsided family member, you know, the other family members all seemed to care a lot more. You really believe what is it that you are trying to do. It’s not that hard.
麦克劳希尔
一些人认为，我是一个冷漠的人，其他家庭成员看起来都要更加互相照顾一些。你要真正相信你想要做的事情。它并不那么困难。

Velshi
Today, McGraw Hill is a 4.6-billion-dollar company, and has produced double-digit earnings for 8 of the last 9 years. It’s a dominant player in its three business arenas. In finance, Standard & Poor’s, know for its S & P 500 index, is the most profitable. S & P corporate credit ratings from triple A to D evaluates a company’s credit risk for investors.
威尔十
今天，麦克劳希尔是一个拥有46亿美元资产的公司，并且在过去的9年时间有8年实现了两位数增长。它在其三个业务领域中占统治地位。著名的标准普尔指数是最赢利的。标准普尔以AAA到D的等级评出信用等级，为投资者对一个公司的信贷风险进行评估。

McGraw
Credit risks has to do with one’s ability to be able to pay the obligations that they take on. When Enron was showing P & E ratios in the stratosphere, and everybody thought Enron’s a model was perfection, and this was the model of all great business. At that point, at the highest point, it had a credit rating that was barely, barely investment rate. To investor, that should’ve been a signal.
麦克劳希尔
信用风险与一个人是否有能力来偿付其承担的责任有关。当安然公司P/E比率高得无法想象时，大家都认为安然是完美的典范，是所有伟大商务公司的楷模。在这一点上，在最高点，它拥有的信用率真也仅仅是维持投资。对投资者们来说，那应该成为一种信号。

Velshi
S & P guides investors, but the ratings’ business is also becoming a facilitator for emerging economies.
威尔士
标准普尔能指导投资者，同时它的商务成交率也成为经济增长的促进因素。

McGraw
We established something called corporate governance ratings. Now this would be, you know, if you are starting down a path, how transparent are your financial statements? How often are you reporting? How much information are you putting out? And we’ll give rankings based on the level of transparency.
麦克劳希尔
我们创建了一种叫做公司管理信用等级的东西。现在将会是这样的，如果你经营着上市公司的话，你的财务状况有多透明？你多长时间做一次财务报告？你公布了多少消息？我们将根据透明程度进行评级。

Velshi
With a ranking from S & P, developing countries and companies can attract investors globally. McGraw Hill’s other two major divisions, education and information have been steadily pioneering in cyberspace. Business Week, a major brand, has 800,000 online subscribers. Aviation Week has also come of age. Harrison’s Principles of internal Medicine is now available and frequently updated for doctors online. Offering what McGraw Hill calls enabling information for a fee, it’s proving to be a profitable internet model in publishing.
威尔士
通过标准普尔的分级，发展中国家和公司可以吸引全球投资者。麦克劳希尔的另外两个主要经营范围——教育和信息，已稳步挺进数字化领域。著名的杂志《商业周刊》有80万在线订户，《航空周刊》也在全盛期。现在还为医生出了网上《内科学圣经》，其内容经常更新。麦克劳希尔把这叫做有偿信息服务。这创造了出版业用互联网赢利的模式。